Back Up • 10th January 2023

Jess’ story: "Now I’m confident I can go anywhere in my wheelchair"

Case-study blog post from a service user of Back Up, a charity that helps to build confidence and independence, and inspire people affected by spinal cord injury to transform their lives.

Africa Angels • 23rd October 2022

Africa Angels e-newsletter

Copy for an e-newsletter to update supporters on how their donation has been used, re-engage warm supporters ready for an appeal, and bring the charity’s services and impact to life.

Cats Protection • 4th May 2022

Cats Protection challenge events webiste copy

I wrote around 30 pages for Cats Protection's fundraising challenge events website pages, combining copywriting techniques with the science of psychology, data, customer research, and proven persuasion techniques to motivate people to sign up for a challenge event.

Oxfam GB • 24th December 2021

Oxfam Annual Report 2020/21

I was thrilled to be asked by Oxfam to write their Annual Report and Accounts. I couldn’t work as the sole writer on this project because of the fast turnaround needed, so involved a team of writers to support me and we contributed a section each.

International Federation of Red Cross and Red Crescent Societies (IFRC) • 1st July 2021

IFRC Annual Report 2020

I worked as part of a team of writers on this Annual Report on behalf of Alliance 4 Impact.

International Federation of Red Cross and Red Crescent Societies (IFRC) • 4th March 2021

IFRC 2021 promotional country plans

I teamed up with a lovely group of writers on behalf of Alliance 4 Impact and wrote 21 IFRC regional, country and headquarters promotional reports. This is just one example. The reports demonstrated what the IFRC will do in 2021 to support National Red Cross and Red Crescent Societies around the world.

Cats Protection • 24th February 2021

Tokoname: A Town with a Tail – The Cat magazine Spring 2021

An editorial feature for Cats Protection's official supporter magazine, The Cat, about the history and home of the famous Japanese beckoning cat.

Alliance4Impact • 1st August 2020

Partnering for Good online course

I teamed up with another copywriter to write the content for this 35-lesson online course for non-profit organisation, Alliance4Impact. The course provides an introduction to partnering for the Sustainable Development Goals and humanitarian response. It gives participants the confidence to create or engage in multi-sector partnerships with practical objectives.

Mayhew Animal Home • 30th June 2020

The Great Indoors – Tails magazine

This article I wrote for Mayhew Animal Home's supporter magazine was the centre-spread of their Summer issue.

Cats Protection • 1st December 2019

Cats Protection's Catvent Calendar: Example email campaign

I produced social media posts for use across Facebook, Instagram and Twitter for the charity’s digital ‘Catvent Calendar’ throughout December. I also wrote the copy for 24 emails, each day featuring a cat that the charity had helped that year – and copy for Facebook ads encouraging people to sign up for the emails. This screenshot shows the first email in the campaign series.

Buzzfeed • 8th August 2017

37 Slightly Weird Things That Happen During The First Trimester Of Pregnancy

I was approached by Buzzfeed to write several fun 'listicle' type posts – here's just one of them.

Cats Protection • 30th June 2017

The Cat magazine

I was the Deputy Editor of The Cat magazine from 2014–2017. The title is the official supporter magazine of Cats Protection – published quarterly, it is packed with news, views and features for those who share the charity's passion for all things feline.

Cats Protection • 1st June 2017

Cats Protection Annual Review 2016

I was the writer and editor of the national charity's Annual Review from 2014–2017.

Cats Protection • 1st June 2016

Cats Protection Annual Review 2015

I was the writer and editor of the national charity's Annual Review from 2014–2017.

Cats Protection • 1st November 2015

A Commendable Commitment to Cats – The Cat magazine

As the Deputy Editor of The Cat magazine from 2014–2017, I wrote several editorial features, of which this is one example.

In Clover magazine • 23rd June 2015

The Grand Old Duke of York

An article I wrote about The Duke of York cinema in Brighton for In Clover, a bi-annual print-only publication that focused on slow living and offline pursuits.

Cats Protection • 1st June 2015

Cats Protection Annual Review 2014

Cats are at the heart of everything we do. As the UK’s leading feline welfare charity we have achieved great things in 2014 and we have a lot to celebrate.

Cats Protection • 1st June 2014

Cats Protection Annual Review 2013

Every cat we rescue, every cat we rehome, every cat we neuter, is another success. During the year we saved lives and created happy futures for many cats and kittens and the people who adopted them.

Cats Protection • 31st May 2014

Our Favourite Things – The Cat magazine

From the practical to the pretty, here we share some of our favourite feline-themed items this quarter...

LG UK • 27th January 2014

LG's Commitment to Saving Energy

LG is dedicated to saving energy and designing and delivering energy-efficient products and services. LG is also an ENERGY STAR partner and is committed to the programme’s aim of energy efficiency and the reduction of greenhouse gas emissions.