Amy Rutter – Charity Copywriter, Editor and Proofreader
I'm a Copywriter, Copyeditor and Proofreader with about 15 years' experience. I support charities and non-profit organisations to connect with their readers through the magic of words 🪄
I'm a Copywriter, Copyeditor and Proofreader with about 15 years' experience. I support charities and non-profit organisations to connect with their readers through the magic of words 🪄
Project: Website copy (approx 30 pages) and bespoke copywriting training handbook for staff
"We booked Amy for a large website project writing the copy for several of our fundraising challenge events. We also asked Amy to create a digital copywriting training guide that explained how to do audience research and write persuasive copy that converts. We wanted to understand how to achieve a balance between SEO optimised web content and copy that will convert cold users into warm supporters.
"We chose Amy because she is a former employee with a fantastic reputation and ongoing relationship with the charity.
"All her work was of an exceptional standard, delivered on time, and she had great communication throughout. She wrote standout copy.
"The handbook was incredibly comprehensive, engaging to read and it had a fantastic balance of theory and practical information and tools. We are sharing all stages of her work (from the research and insight, to messaging recommendations, to copywriting and finally the handbook) with our wider team as piece of training. I really liked Amy's clarity – she made a huge amount of info easy to understand!
"Amy was knowledgeable, empathetic and organised – working with her was a dream!"
- Zoe Thompson, Senior Events Marketing Officer at Cats Protection
Project: Brand voice guidelines
"We approached Amy to support us in developing a clear tone of voice and style guide that reflects our brand and its direction.
"Amy was an absolute pleasure to work with. She understood the brief well, was professional and set clear objectives and timeframes. She was reliable, kept us focused in group discussions and delivered a quality piece of work.
"I would highly recommend Amy and welcome more opportunities to work alongside her."
- Deborah Waller, Head of Communications and Digital at Neighbourhood Watch
Project: Ongoing publication subediting
"I booked Amy because I needed a copyeditor for Hello World, the teaching magazine published by the Raspberry Pi Foundation. She was recommended by a colleague, and I was impressed by her portfolio of work.
"The copyediting she carried out on Hello World exceeded my expectations. She works to a really high standard, learned how to use our (quite complicated!) internal systems really quickly, and has excellent InDesign skills – the rest of the team learned a lot from her! She was fantastic to work with, really clear, positive, and communicative.
"One thing I really like about Amy’s editing is her attention to detail and how quickly she understood the tone of our publication, and what our audience look for.
"I found the whole experience of working with Amy to be brilliant! I felt like our pages were in safe hands. I hope our paths get to cross again soon."
– Siân Williams Page, Editor of Hello World magazine at the Raspberry Pi Foundation
Project: Ongoing copyediting and proofreading reports
"Amy is very well organised, thorough, professional and friendly.
"I like the security of knowing with Amy's help we'll have picked up at least the vast majority of bloopers and mistakes! It means much more professional outputs for us.
"I'm a total convert to getting everything we publish professionally copy edited!"
- Emily Darko, Director of Research at Social Enterprise UK
Project: Copywriting a welcome email sequence
"Amy recently undertook a copywriting project for us at Cats Protection.
"Due to it being a new project, the brief from us was quite vague, but Amy absolutely got what we wanted and delivered us brilliant copy for a suite of five emails.
"Amy was a pleasure to work with and we would not hesitate to work with her again."
- Hannah Davison, Email Marketing Officer at Cats Protection
Project: Copywriting an online course
"Amy was a total surprise package and an absolute joy to work with.
"A wonderfully professional, positive and fun person. Nothing was too much, too hard or too far... and she was always available. Amy delivered top quality work with suggestions and ideas I hadn't thought of.
"It's great when you work with someone who takes as much pride in your project as you do and in their own work too.
"I will definitely work with Amy again!"
– Andrew Andrea, Director at Alliance4Impact
Project: Ongoing copyediting elearning courses
"We at Walkgrove work with Amy regularly for proofreading, copyediting and sense-checking storyboards and similar deliverables for our online learning projects for a wide variety of clients across all sectors.
"We value Amy for her attention to detail, reliability and proactive approach to every task.
"Communication with Amy is always pleasant and prompt and I couldn't recommend her skills and services highly enough."
- Verena Phoebe Schlesinger, Operations Manager at Walkgrove
Project: Copywriting an online course
"Amy 'gets it.'
"She is highly intelligent, professional, and her writing is exceptional.
"Amy and I joined forces to write an online course for a client, and we produced a fantastic piece of work thanks to her dedication to the project and attention to detail.
"When working with someone is effortless, you know you are onto a good thing.
"I highly recommend her copywriting and editing superpowers."
- Bethany Carter, Social Media Strategist at Lemon Squeezy Marketing
Project: Website copywriting
"I worked with Amy on the copy for my website and she immediately understood my tone of voice and what I wanted to get across (so I knew my copy was in good hands!)
"Amy was super professional and organised, which definitely made my life easier.
"I cannot recommend Amy highly enough."
- Vicky Sills, Social Media Manager at Lemonade Social
